Plant-Forward Division Reports Record Demand for Strategic Reassessment

As the meat-alternative burger category continues its well-documented correction, Emperorburger’s plant-forward division is pleased to report record levels of strategic reassessment. Unit sales have been reclassified as a lagging indicator, and the division has pivoted toward a more sustainable metric: optimism.

“The category is not slumping,” said Gwendolyn Pivot, CEO of Sesame Seed Capital. “It is resting on a bed of lettuce.” The Emperor has asked the division to return to growth or, failing that, to return to the beef division.